best opportunities

best opportunities


After you find a few good leads on potential clients, you’ll need to craft a pitch that is tailored to their needs and concerns.

In doing so, you’ll want to stress the BENEFITS of working with you — while not giving away too much information as to how you’ll help. I lost my fair share of clients while I was starting out by giving away exactly how I’d help them in my initial reach out. Stupid.

Because I’m a nerd, I’ve developed a 5-line email template you can use to send the perfect email pitch. It includes:

  1. The introduction: You’re going to want to build rapport by introducing yourself and how you know about the client.
  2. The offer. Talk about them. What do you want to do for them? Why are you good for that role? You’re going to want to do some research on the organization to see what they need help with.
  3. The benefit. Walk them through how your work will benefit their company. Are you going to free up more time for them? Are you going to maximize profits by X amount?
  4. The foot-in-the-door. This is a classic technique that utilizes an old psychology trick to get the client to agree to a small agreement so you can ask for a larger agreement later.
  5. The call to action. Be clear with this and ask them if they would like to proceed. The call to action is a critical part of this script.

Copy this template and write your own email pitch:


[Introduction] I read your article about X and noticed that you’ve recently started using videos on your website.

[The offer] I’ve been doing video editing for three years and I’d like to offer to help you edit your videos and get them optimized for the web.

[The benefit] That would make them look more professional and load faster, which is important for your readers. And you’d free up time that you could use to create new content.

[The foot-in-the-door] We can discuss the details, of course, but first I wanted to see if this is something you might be interested in.

[The call to action] If so, would it be okay if I sent you a few ideas on how to help?

When it’s all put together, it’ll look something like this:


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